Attention Small Business Owners, Professionals and Entrepreneurs…

“Are You a Small Business Owner
Who Is Thoroughly Confused by Social Media?”

(You Can Leverage the Power of the Internet Through Social Media…And We Can Teach You How)


From Maria Lassila & Ron Tester

Dear Fellow Business Owner,

Are you a successful business owner or professional who lacks the skills with social media to compete for the clients you deserve?

If so, read on to learn more about The Do It Yourself (DIY) Marketing Toolkit. You can quickly and easily learn what you need to leverage the power of social media and the internet to grow your business exponentially in the shortest time possible.

Maria LassilaMaria LassilaMy name is Maria Lassila. I started marketing as a volunteer for non-profits in 2004. At the beginning I was sure that “if you build it, they will come” was a sure-fire strategy. If we were creating great events and membership benefits, wouldn’t everyone find us through word of mouth? As you might have guessed, the answer was a resounding “No!” I continued with the tried and true “traditional” marketing tactics like advertising with local freebie classified ads and handing out flyers. The results continued their downward spiral as others poured more and more money into paid advertising. I had little or no budget to work with and was starting to despair, when I started hearing rumors of getting “free publicity” on the internet.

After spending long hours in front of the computer creating social profiles and posting content on various social media platforms, I soon realized that “free” meant no cost in money, but in terms of labor (mine!), it wasn’t such a bargain. It took me quite a while to figure out how to make efficient use of my time, to develop a plan that maximized my results and made my efforts worthwhile. I kept at it and after weeks trying, failing, and trying again, I finally discovered exactly what worked – and more importantly what DIDN’T work. Now I’m excited to share with you our toolkit that can help you save your most precious commodity – time!

Ron TesterRon TesterMy name is Ron Tester. I started my first company in 2001. When I first started, I thought we would get customers easily because of our superior service. We built a better mousetrap… and nothing happened. I soon realized that I needed to come up with a better way to get the word out, so I watched what my competitors were doing and did the same. The results were inconsistent and often abysmal. Imagine the pain of having a high quality commercial produced, running the ad during your target audience’s favorite shows, and not getting a single phone call as a result. A five figure failure.

Disappointed but undeterred, I committed to figuring out really worked for marketing my company. I wasn’t interested in any marketing that wasn’t going to result directly or indirectly in paying customers. Instead of just guessing, I began experimenting; tracking my results, stopping what wasn’t working and doing more of what was. What I found, besides more customers, revenues, and profits, was peace of mind.

Things were going so well that friends started asking me if I could help them with their businesses. Some were established businesses that needed help getting new customers. Some were new businesses with small marketing budgets that couldn’t afford to waste time and energy on marketing that wasn’t going to pay off. I found that the lessons I had learned in my own business were helping other businesses grow better, faster, without all the pain I had been through. Now helping others build their businesses is one of my favorite things to do. That sense of satisfaction, and the financial rewards that go along with it, can be yours.

Together we have teamed up to bring you a toolkit that allows you to slash the learning curve to get started seeing the results you need!


The DIY Marketing Toolkit

The Reality

Standing apart from the crowd is important if you want to become known and successful. You know that the key to getting more clients is having people know, like and trust you. You know that a strong social media presence is the key to getting you there faster. You know you are being left behind if your competitors are using social media to build their businesses and you are not.

The Problem

With so many social media channels competing for attention, it’s difficult to know which ones to focus on and how to use them most effectively. There are only so many hours in your busy day, so how do you know where to concentrate? And once you’ve started, what do you do next? You need to know what to do in order to get in front of the right audience

Now There Is a Solution…

“How You Can Build an Effective Social Media Presence
with Our DIY Social Media Marketing Toolkit”

Thankfully, you don’t have to reinvent the wheel. You can get started today, ensuring that you stand apart from your competitors and get attention from clients who are looking for you. Every business, even the smallest one-person business, can use social media and video to provide information, spread the word about products or services, explain difficult concepts, and get more followers. If you want to use social media and video in your business, you’re in the right place to learn how.

Some of The Topics We Include in the DIY Social Media Marketing Toolkit:

  • How to set up winning profiles for the “Big Three” social sites
  • Why interaction on social media is critical – and how to make that happen
  • How to “socialize” your business content to attract new prospects
  • When to move beyond using #hashtags to stand out on Twitter
  • How to create visual content for your niche to engage on Pinterest
  • Why reputation management is simplified using social media
  • 6 tips to help you stand out on video even if you are an introvert
  • And much, much more

All in all, this is the most comprehensive training available today to get you up and going on the right social media for your business. With everything you need all broken up into manageable and usable sections, you’ll be where you should be online in no time at all. We want to see your business getting the visibility it deserves.


To Your Great Success!
Maria Lassila & Ron Tester